What a company website needs to do

A company website has a plain job. Someone who does not know you should be able to understand what you offer, whether it seems to fit, and how to take the next step. Everything else is secondary.

That sounds simple, which is why many sites become cluttered. Another paragraph, another banner, a compliment the business cannot stand behind. The visitor, usually in a hurry and on a phone, does not have time to sort it out.

Pages that are usually needed

There is no magic page count. There are questions that almost always need an answer somewhere on the site.

• What you do, in ordinary words.
• Who it is for, and who it is not for if that saves both of you time.
• How to reach you: write, call, book or visit.
• Where you are. A business in Växjö might serve the town, the region or the whole of Sweden. Say which.
• That you are a real business: a name, a place and a way to a person.

Photographs help when they show your work, your premises or your goods. A generic picture of strangers around a meeting table rarely does. No picture is better than one that clearly belongs to someone else.

The next step should be visible

Conversion, used honestly, means the next step is obvious. Call, write, book or come by. That is a matter of headings, order and a button that says what will happen. It is not a promise that the page itself will produce a certain number of sales. No serious agency can promise that, and we do not.

Search, without pretending about positions

A page that should be possible to find needs an honest title, a heading that matches the content, and text that describes the service and the place. That is the basis of what we call SEO in the packages. Basic or advanced is stated under the package where it is listed. Premium does not state an SEO level, so we do not say it is included.

None of that is a guaranteed place on Google. Search results depend on things we do not control: competition, the quality of the content over time, and how the search engine itself changes. A page can be well made and still not sit first.

What can wait

A blog with nothing to say, a newsletter you will not write, and a client login nobody asked for. Those can be added later if there is a reason. On a fixed price, the list of pages is better agreed before design starts, so additions show up in the quote instead of as surprises.

If you want to talk about what scope is enough for your business, you can book a free call. The call does not commit you to a project.